It’s official: John Mueller (webmaster trends analyst at Google) has announced that Penguin 3 development was completed. This filter, which fight against the low quality backlinks, launched (without official communication) by Google this weekend, more than a year after its previous version.

Few details have leaked. What is ‘a simple model’ update of the filter or a genuine rewritten version? And will it be launched more generally now? Impact it already sites orgnique traffic ? We’ll know more in the coming days, with a statement of its impact on the world and francophone Web sites.

News of the Google Penguin 3.0 filter:

According to some sources, Google would target in detail the sites receiving backlinks of content has virtually no social interactionsignificant or from a network of sites or seemingly still exist for the sole purpose of selling links.

Google considering that all those who monetize their websites or blogs selling links from their sites are probably owners of a network of blogs that they use to achieve their goals in the pages of results from Google.

Penguin 3 really allows Google to gain in efficiency to detect an automated way unnatural links to penalize. Although it is not clear (without an official announcement) if it is a refresh or a real update.

Observers suggesting that Google Penguin 3.0 could therefore act as a manual action and penalize completely any target internet site. Where Google commitment to run regularly for not to penalise lasting websites devoted (I invite you to read this study on google penguin and are deploying 18/10 ).

The good news?

Some sites impacted now more than a year ago may end their penalties if the Cleanup job was well done. A penalty Penguin cannot be lifted during a refresh or a next update. And, keeping in mind that this penalty acts in the same way that a Manual Google penalty. The only difference that you will not have to send request for reconsideration to Google.